Boston Global Forum CEO contributes to making Nha Trang Khanh Hoa unique from other renowned coastal cities around the world

April 2, 2023

The Agarwood Cultural Space presents a distinct feature for Khanh Hoa, setting it apart from other renowned coastal cities around the world.

During the 370-year anniversary scientific conference of Khanh Hoa, numerous distinguished scholars from both Vietnam and abroad delivered invaluable presentations on the developmental advantages of the province.

As April ushers in the summer season, Khanh Hoa – renowned for its Tram Huong – is adorned with fresh beauty, from white sandy beaches and blue seas to the bright yellow sunshine and cool, gentle breeze. This year’s April is even more splendid as Khanh Hoa celebrates its 370th anniversary, presenting new opportunities for growth and development.

In this context, Khanh Hoa has been quick to seize the moment and proactively design its development strategy by organizing a special conference on March 31, 2023 in Nha Trang to gather opinions, insights, and initiatives from distinguished experts and leaders across various fields. This decisive and timely step taken by Khanh Hoa demonstrates its readiness and initiative to transform opportunities into success.

Mr. Nguyen Anh Tuan, the CEO of the Boston Global Forum and Co-Founder of the AI World Society Initiative, shared his sentiments based on his global experiences, stating that he is proud and moved to witness the beauty of Khanh Hoa, his hometown, which he perceives as a successful and mature offspring. However, he believes that it is crucial to acknowledge that Khanh Hoa’s advantages, such as its stunning seascapes, beaches, bays, and islands, are also present in many other coastal countries worldwide. Having visited various locations worldwide, including the Atlantic’s Bahamas and the Pacific’s Hawaii, he was astonished by their breathtaking sea views. Consequently, he contemplated what distinctive qualities Khanh Hoa, Vietnam, must possess to stand out globally.

During the special conference on March 31, 2023, Mr. Nguyen Anh Tuan suggested a developmental approach for Khanh Hoa centered around constructing a distinct cultural area representing the Land of Tram Huong. This cultural space would be anchored by a unique product exclusive to Khanh Hoa, Vietnam – Tram Huong, also known as agarwood incense. Tram Huong is not only a mere product but an essential component of life and spiritual practices acknowledged by numerous countries, cultures, and religions worldwide.

According to Mr. Nguyen Anh Tuan, by establishing and cultivating an Agarwood ultural space, Khanh Hoa has accomplished the creation of a universal spiritual language that transcends both Vietnam and the rest of the world. Visitors to Khanh Hoa will not only be captivated by the magnificent scenery but also by the recognition and appreciation of their values. The Agarwood cultural space, designed to provide the most refined experiences in terms of aesthetics, architecture, scents, natural landscapes, and hospitable treatment by the gentle people of Khanh Hoa, is poised to attract the world’s elite. Such visitors will undoubtedly be enticed to live, work, and partake in the Agarwood cultural space’s peak values, thereby contributing significantly to Khanh Hoa’s continued prosperity.